9 juin 2017

Synthesis of the courses chosen and the Method of Teaching in TH Köln

I chose to participate at 5 courses during the semester, all in links with the courses of IPAG BS. All my courses were in English, except the German courses. Each course takes place during 3 hours per week. I will describe you, first, the courses chosen, and then the method of teaching.

Business Ethics:

The goal of this course is to make you able to do business with an ethic point of view. We all know that nowadays, some big companies suffering of a bad image. It is okay to fire thousands of people even though the company’s profits rise? It is okay to use the children labour? That were some of the questions that we studied in this course.

From an introduction to the definition of ethics to reflexion about cases studies, passing by some notions of moral in business, this course was interesting to make you think different about strategies of companies.

To obtain the 6 credits in this course, we should do a final exam of one hour and a presentation. Each of us had a theme to present, based on the chapters of a book. My theme was “Marketing, Truth and Advertising”. I really enjoyed to did it, it was for me a new way to approach business.

Behavioural Economics:

Teach by the same professor than Business Ethics, this course was based on the Economic Psychology. The study of Economic Psychology shows how humans can do irrational choices. We studied the topics of bounded rationality, framing effects, emotional influences on consumers and investors, the determinant of happiness, the relationship between utility and wellbeing, or also motivations for altruism.

The method of teaching was very different than in a classical course. In fact, we played some games with real money and big parts of the course were discussions between the students and the professor.

Like in Business Ethics, the graduation was made of a written exam of one hour and a presentation in groups. The topic of my group was “Social comparison and determinants of happiness”. I found this course interesting, even if it was more based on psychology than pure economy.

International Marketing and Export Management:

This course, based on an international vision of the Marketing, was very interesting. The Marketing we learned in IPAG Business School was very useful for this course, because we used all the aspects of Marketing. After a revision of the basics of Marketing, we continue the course on an international vision and how to adapt your product in each country. Which positioning, which communication, how to adapt you Marketing Mix? That were some of the questions that we studied.

The method of teaching was, like we do in IPAG, focused on team work. To be graduate in this course, we had to do a presentation, with a group of 5 people. The goal of the presentation was to find a product idea, and export this product in 3 countries. From a market study to the construction of your Marketing Mix, passing by a SWOT, this group project was amazing because we used some things that we learned during Marketing courses.

After the first course, based on pure theory, a typical course was discussion between students and teacher, with reports every week about your project. The method of teaching of this course was close of what we did in Marketing in IPAG Business School.

Effective International Planning and Control – Simulation Game:

The goal of this course was to learn and apply techniques to plan and control activity of a global company. By applying a simulation game, we had to take decisions and elaborate strategies every week. By groups of 4 people, in competition with 4 other teams, the goal was to be the best global company.

The method of teaching was focused, like in Marketing, on team work, with a theory course each week. We were graduated on our decisions of the simulation game, but also on a presentation of a specific chapter.

This course was based on a large part of accounting and control of budget. It was interesting but I expected something more global, more focused on topics like Marketing, Human Resources, etc. But the simulation game was complete, with detailed reports of our budget and the impact of each decisions, so it was interesting to learn how manage your business.

German courses:

I chose this course to learn the basics of German and can speak with people in shops, to request information. In short, to understand and make me understand.

I started at the beginner level, because I have not any basics in German. The assessment comprised the following:

  • 25% of final mark for homeworks and engagement in class
  • 25% for conducting a cultural studies project and present it in class
  • 50% for the final exam

The method of teaching is a little bit different than in France. In fact, it was more focused on discussions, but a little bit less of grammar. The goal was to be able to speak a quiet good German. I enjoyed it, but I can tell you that learn this language is very difficult, because it is not a Latin language, and some rules are very strange for us.  

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