My courses

« Mixed Erasmus » choose their courses and make their timetable themselves. We had two weeks to take our definitive courses.  You can find below courses I have chosen:

  • English as a Foreign Language

This module was dedicated to Erasmus students, we were divided into two levels (Intermediate and Advanced). In the advanced course, in which I was, we were about fifteen students. We studied grammar, listening comprehension and the speaking. The professor asked us many questions during the course so that we could talk and creating a dialogue. I enjoyed this course, because having difficulties in English, this has allowed me to progress faster and thus, better enjoy my experience. Indeed, it is difficult to sympathize with foreigners if our English level is low. Furthermore, we had several essay to make and an oral examination at the end of the semester during which the jury asked us questions on our journey, our life etc. All this accounted 50% of the final mark. On the other hand, we had a written examination at the end of the semester encompassing the reading comprehension and writing.

  • Contemporary Representation of Ireland

This course was mainly followed by Erasmus students. This module aims to further advance the study of contemporary Irish culture through the examination of a range of films, texts and photography and their political, economic and historic contexts. Indeed, in the first part of the program we analyzed several films. The professor spent us excerpts from films and explained us their contexts. In a second step, we analyzed photographs and finally we read and analyzed the book « The lonely passion of Judith Hearne » by Brian Moore. The latter was the subject of our final exam, indeed, we had to making a neutral criticism. For that subject, we had to watch an Irish movie and then make a criticism, this work accounted for 30% of the final mark. I chose « Bloody Sunday » a very touching film that reflects actual events in the history of the Ireland. 

  • Management and Organisational Behaviour

This module explains us basis of the management as well as the behavior of its players such as the decision making, the leadership, how to manage conflict, negotiation concept, organisational design and structure, the influence of culture on the method of management etc. I also found this course very interesting because I had not yet had the opportunity to study management. However, the professor do not captivated students, indeed, he lacked organisation. As Erasmus, I was quickly lost. The continuous assessment was a MCQ and the final exam was in the form of 3 questions to develop. (This was the case for all my courses of management).   

  • Marketing Across Cultures

This module explains the marketing across cultures mainly in terms of marketing mix (product, price, distribution, communication). For this course we had to making a work group in the form of oral presentation. The professor decided to not mix us (french people) with Irish. So, we were a group of 4 french, our subject was the Fnac. We had to analyze the strategy of Fnac at the international level and compare its strategy in France and abroad. During our presentation, the professor was impressed with the work that we provide especially in terms of oral presentation. Indeed, Irish students do not have the habit of making oral presentations, therefore, they just read their written record. This presentation accounted 30% of the final mark.

  • Socio Cultural Buyer Behaviour

This module had for objective to analyze the behavior of the consumer in order to understand how to adapt marketing practices. We focus on four main themes: How groups of references, the family, culture and social group influence consumer purchasing decisions? In this course, the professor was very much alive and interacted with students. Although the course lasted 3 hours (at a stretch), the dynamism of the professor allowed to give us the impression that the course was quick. For this module, we had to making an individual folder on the four topics which I previously mentioned, giving examples and explaining the changes that this entails on marketing practices. This work was the subject of our continuous assessment.   

  • Retail and Category Management

This module aims to explain using theory and pratical cases the strategic importance of retailing to the firm. In addition, it aims to examine the focus on category management within retailing and to outline the contribution technology can make to retailing management. For this module we had to realize an oral presentation by group of 5 people, I was with four Irish. Our subject was to analyse Zara in relation to the store strategy (own brand strategy/ pricing strategy, location strategy, store promotion strategy and atmospherics strategy). I also enjoyed this course because it presents concepts that I did not know and which are important for marketing.

I found all of my marketing and management courses very interesting. They came supplemented my knowledge of my first and second year at IPAG BS. Furthermore, these courses will allow me to start my fourth year in « Marketing, Communication and sales » with solid knowledge. 

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