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CONNECTED DEVICES & IOT – MALTA

In a first time, we can say that the knowledge of connected devices is very high on a global level but also that these objects are already in our daily life.  Capable of collecting and storing data in real time, analyzing them and communicating them without any human action, many companies in the course of future development. Moreover, all articles predict a strong development and a definitive appearance of these objects in our homes for everyday use. On the other hand, articles, as well as interviews with Maltese consumers, prove that this knowledge is not as high in Malta as somewhere else. The term "internet of things" is known to the three interviewees, but two out of three asked me to clarify what I mean by connected objects. After a brief explanation, the objects quoted remain very basic like the smartphone or the computer then the word wifi and Bluetooth also came out. They didn't talk about objects used by many in France such as the connected bracelet. Moreover, they also need time to answer the question: where can we buy items connected in Malta? this shows that is not something known and can even be difficult to get in Malta. On the other hand, they all agree that this technology is too little promoted in Malta while it is the future for business or even be essential in terms of competitiveness. After confirming that Malta was far from being a pioneer in this field, we sought to understand the motivations and constraints faced by Maltese consumers in relation to these objects, and how this technology could be promoted to stir Maltese curiosity and find a potential target.

 

Thus, to continue with the motivations of purchase, those revealed by the documents as well as the interviews are identical: the ease and the rapidity for a saving of time not negligible on a daily basis. But the fashion effect also comes back twice in the interviews. This proves that for Malta to adopt a novelty it must become a true trend. the ease and the rapidity for a saving of time not negligible to the daily. But the fashion effect also comes back twice in the interviews. This proves that for Malta to adopt a novelty it must become a true trend. 

 

The brakes are clearly identified as the lack of privacy and the security of personal data by the articles but Maltese consumers first need time to think to find a brake; then the sociability or the replacement of man by the machine are the brakes one mentioned. Perhaps this is explained by their limited knowledge of objects and therefore of their functions even after giving them examples. Interviews show that for the Maltese, the piracy of personal data can be avoided if the consumer adopts the right attitude towards the use of this internet. Fear of that the object in question has difficulties in functioning is also mentioned. When consumers were asked to describe their purchasing decision if the price was returned each time it was not mentioned as a priority for each of the interviewees. On the other hand, they all entrust the opinions of other consumers and compare the different products. Here again, their speech are coherent and remind them of their fear but also the fact of buying a product only if it becomes a trend therefore unavoidable.​

 

It appears that Malta is not very receptive to this technology at first because it is only very little known and therefore appears to be very, if not too complicated, to take an interest in it. Since the population is a rather old population, it is therefore not the main target of this technology and could be an explanation for this disinterest.

 

 

For a future development, Malta should initially orient itself at the public level, that is to say, use connected objects and the Internet of Things to regulate traffic and solve problems of parking and tracking packages. Secondly, it appears that the B2B is ready to adopt it to bring new purchasing and consumption experiences to its customers. Individuals remain, in my opinion, the last potential targets that may be interested in these objects in Malta. In France, a large part of the population is already equipped with sports bracelets, or other electronic watches and gadgets connected but here it is absolutely not the case. The last interviewee also reminded me that the Maltese economy comes mainly from tourism and that using these objects to give an original, additional and facilitated experience to tourists could be interesting. Undoubtedly, the younger generation is the one on which actors of connected objects must wager, it is the one that will convert Malta to this technology. Presumably, we can expect Malta to change completely, in a snap in the next few years.

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