This year's research work is: is this sharing of the economy in the country?
For my fifth semester I completed an internship in Spain in a marketing company located in Barcelona. The desk reserch will therefore from a Catalan environment.
A definition of the sharing economy could be: all of any socioeconomic system based on the sharing of human and physical assets.
First, it seems that the sharing economy is an economy created to fight against the crisis that has developed in 2008 worldwide. SMEs or private individuals have decided to climb concepts in order to help each other easily by spending as little as possible.
The Spanish are in favor of this economy to 55% and many services are known in the territory as AirBnB, BlaBlaCar, Uber, of Crowdfunding websites and services home meal deliveries. However, Uber, attacked violating labor laws was a victim of the case "pop" and Bicing Barcelona is for residents because it must have a DNI number (equivalent to the identity card in France) and a fixed local adress.
Similarly AirBnB suffered a great paradox: this service has created more than 4,000 jobs and contributes over $ 120 million to the tourism industry in one year but the platform is accused of unfair competition. She had to pay a fine and is threatened with closure in Spain if it does not change its clauses.
Moreover, despite the popularity of Spanish for such benefits, the Spanish government seems to be opposed to it. Many cases appeared like Uber mentioned above. AirBnB also had the right to a fine and a pressure to modify its bid under penalty of suspension of final activity on Spanish soil.
On one side we are already seeing a first boundary that is the blatant refusal of the Spanish Government to accept this type of service. The explanation is due to the legal framework of the country. Indeed the sharing economy is not compatible with the legislation on equity and loan. A law called "Ley de Fomento Empresarial Financiacion of" regulating and limiting the practice of crowfunding. Law which may seem strange given that Spain is one of the most affected by the crisis.
On the other hand, we see a tension between individuals and companies. This brings us directly to the second term, that of legality. Consumers generally speak of the sharing economy as well as it allows them to save money and make working people who propose. Conversely for some time, existing companies see the emergence of a very dim; They particularly denounce unfair competition and want to limit the deployment of this economy.
Ultimately, the sharing economy is still emerging, although companies have become famous and have spawned many profits. They also helped to achieve many economies or services through BlaBlaCar and AirBnB. It appears that their legal status is debatable. In Spain, the government created new laws to minimize their utility and does not hesitate to punish them.
We can therefore ask ourselves: Sharing the economy it does just a fad or she will adapt and rely more and more consumers?